Young leaders shared their stories of resilience and innovation at the very first YPARD Café Youth & Inclusive Business: Fostering opportunities at the new normal, held the 29th of November by YPARD Chapter Peru, in this context we could think about the impacts of COVID- 19 pandemics on agribusiness value chains, how organizations are getting over those difficulties and also improving their environment.
The event began with the presentation and a welcome message from Marcelita Ponce de León, country representative of the YPARD Peru Chapter. After that, in the first part, Inspiring stories, Ricardo Guillén (Agrarian Association Renacer Andino) from Cajamarca told that although initial lockdown stopped their operations, it also caused that many youngsters returned from cities to the countryside and gave them the opportunity of taking advantage of their technical knowledge to stimulate farmers generational relief. Moreover, Illari Rojas (Coffee grower Association Tiobamba Organic Products Amanecer) said that farmers associations from the jungle of Cusco are trying to influence young leadership but mainly the females so to develop new entrepreneurship.
Additionally, Mar Roca Estrella, local young performer, introduced us to her music, based on language and elements of the native amazon culture, and explained pros and cons of audio-visual format shows for artists, due to moving to virtuality caused by pandemics.
In the second part, we saw innovative business models. Christian Gutiérrez (Evea Eco Fashion) talked about how his company supports conservation and using amazon resources through more sustainable methods such as the application of wild rubber for the making of clothes. Karim Salazar (Tachyon Peru) explained that the marketing of his eco-friendly product used for pest control was affected due to the sanitarian crisis, but she could hold on to the company through the diversification of products and the sharing of knowledge with business incubators. After that, Christian Navarro (Sacha Market) showed his virtual market of Peruvian organic products and its strategy based on quality and honest communication.
Thanks to the release of the virtual pole New trends in feeding we understood that Peruvian young people in majority are aware of fair trade and the environmental impact of food production, according to this, many of them would pay even a 25% more for a product from a solitary business o related to fair trade.
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