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Youth and social media: A leverage for agripreneurship

Some people like it, some hate it but, we can’t dispute the fact that the number of social media (SM) users keeps growing every passing day.   Everywhere and anywhere, in cities, in towns, in remote villages even in poorer countries, we find the young and the old glued to smartphones. No wonder, if you ask young ones to choose between food... Continue reading
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New faces for YPARD Global Communications

By Marina Cherbonnier, YPARD communications and knowledge manager At YPARD, we believe in structures than renew themselves and evolve. And indeed, as the new year starts, 2017 marks changes in the YPARD Global communications team as I will be leaving. Emmie Kio Wachira is taking up the YPARD Communications management while Stacy Hammond is becoming the youth-leader communications officer. As the current... Continue reading
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From disconnection to interconnection: My journey through three GLFs

The fourth Global Landscape Forum (GLF) held alongside the UNFCC Conference of the Parties (COP) brought together more than 5 500 people from 95 countries ,in person and online, to build solutions to climate change challenges through sustainable land use.As usual, youth had an active and meaningful participation in the forum.  This year’s, Youth in Landscapes Initiative (YIL) boosted soft skills... Continue reading
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AND SO IT BEGINS

 

Lillian Beauttah was one of the six finalists of the GFAR and YPARD’s Youth Argripreneur Project, who co-founded the social enterprise Afrika Jilishe[1], whose aim is to increase the resilience and adaptive capabilities to climate change of nomadic pastoralists and other communities within the ASALs ( Arid and Semi-Arid Lands) by making use of high tech, low cost, and innovative solutions. Her YAP proposal is to build “The African Desert Greenhouse”, an artificial, closed ecosystem that creates viable crop growing conditions requiring a minimal amount of water. Lillian was also able to better engage in social media campaigning activities to ensure her project gained support. In addition, she has now has a mentor to help guide her during this upcoming period and make sure her project does succeed.  

And now, it is 5 months later and she continues to relate her experience thus far…

What happens when you take a concept, add a generous amount of seed funding and a dash of well-targeted mentorship to it ? 

Chaos…the organised variety, that is.

6 months post-GCARD 3 and the desert greenhouse that I made my YAP proposal about is finally taking shape. Here’s a brief look into its genesis.

Partner Canvassing

There would be no use building the greenhouse if we had no potential customers lined up. Our thoughts on who would make the best early adopters were centred around;

  • Whether the school was within a drought prone region – to be a candidate, the school would have to either be within an already established feeding program or suffer from the fluctuation of food prices within periods of drought.  
  • Distance from Nairobi and accessibility – a closer site would allow us to make regular visits during the trial period.
  • Whether the school incorporated Agricultural and Business studies within its curriculum – having the greenhouse would be a unique value addition even to the students’ studies.
  • Whether the school is within a fenced compound – this contributes heavily to the security factor. 

On visiting Merrueshi School in Kajiado County, not only was our criteria met, but the school’s patron, chairman and headmaster were generous with information and genuinely seemed interested in our approach to climate smart agriculture.

Site Canvassing

With a potential school partnership secured we moved on to the next stage, one that I thought would be everything but mind-numbingly difficult—securing land to set up a  prototype. Our criteria for appropriate land included;

  • Within Nairobi environs or close outskirts – the build and subsequent monitoring would require us to make daily trips.
  • Water  (preferably piped) and electrical amenities available – One might wonder why we preferred to work with those already available when our final models would be completely off the grid? We felt that it would be easier to move from the known to the unknown in terms of factors for success then reverse engineer our results in terms of water requirements (thus how big a reservoir our final model would require) and electrical capacity (how many solar panels our final model would require). 
  • Affordability – with regards to lease per season for a 6.0m x 11.0m plot 
  • Accessibility – daily travel in what is not a particularly high car especially during the rainy season should be possible
  • Climatic conditions – similar to those of arid and semi arid conditions

We hadn’t anticipated that two months in we’d still be on the search for the ideal plot of land and that accessibility would have played such a huge role. From extremely poor road conditions to perfect conditions up until it rains, we saw it all. Early in we’d seen the opportunity of leasing our greenhouses from institutions that were no longer in use but as it turns out they weren’t willing to lease out to outsiders. We then pivoted into the option of leasing land from schools in Nairobi using the same criterion we’d previously established for a partner school. We packaged this proposal as a co-curricular activity to further engage students in schools with Business and Agriculture student clubs with the added benefit of the school’s self-sufficiency on the food production front.

To our utter disappointment the most ideally located school already had a greenhouse and weren’t willing to let us use a portion of their field for another. A factor that we never expected was the rigourous nature of the Kenyan Education  System that dictates school management. In the event that our trying to engage students in this as as co-curricular activity or even the construction process of the greenhouse itself  might in any way hamper the final year students’ studies, schools would not even consider our project.

Finally at the end of our rope, we settled on pursuing a lead from an unlikely source. This plot of land was located an hour to forty five minutes out of Nairobi in the up and coming town of Kitengela. Not exactly ideal due to distance and evening traffic that would certainly be against us, but at this point in time we were out of options.

Best decision we ever made.

The property’s owner was hugely welcoming and willing to allow us to make use of his land and amenities without any cost due to his commitment to see the youth in interesting ventures succeed.

 

The Build

This we broke down into;

Phase 1: Structural – The greenhouse structure and hydroponic shelf mechanism

Phase 2: Electrical – LED lighting and sensory technology

Phase 3: Mechanical – The hydroponic system and irrigation system

Initially the idea was to build the structure and design the sensory tech from scratch but a few months into the entrepreneurship game, I understood that that was a poor idea. Why? My mind had been opened up to the power of ‘ Outsourcing’ whose cousin ‘ Do it All’ is actually a factor that has led to the downfall of many ‘once -an-enterprise(s)’

Identifying an expert for the two respective structural builds was not as difficult as I’d expected. What made this exercise difficult was the unfamiliar design and exact specifications that I was proposing to the builders.

My method to get us all on the same boat was simple but I feel effective. It encompassed running through the following with the builders and material suppliers;

  • Design – has this been fully comprehended and what amendments from their expertise would they propose?
  • Materials – approximate cost, quantity and variety
  • Transport – cost of this to site (only after you incur charges for your own construction does this factor of production become very evident ) 
  • Labour – number of men required
  • Rate – per man ( once again only after you run your own construction site does it hit you that this rate should also include a meal and water ) 
  • Time frame – number of days
  • Start date 

Currently we’re done with the first phase and making the necessary preparations to embark on the second and third that would require us to import most of the materials.

The three months of the build have taught me not only the value of patience with yourself and others in the day’s failures but also the beauty and joy that comes when you crawl into bed tired and a bit dusty after a day of building your empire.

Find the original post on the GFAR blog.

Blogpost by Lillian Beauttah – limobachi(at)gmail.com – one of six finalists in the Youth Agripreneurs Project, a pilot project targeting young agricultural entrepreneurs (“agripreneurs”), co-organized by GFAR and YPARD. The YAP Finalists launched their projects during the #GCARD3 Global Conference in Johannesburg, South Africa, 5-8 April 2016. Read Lillian’s original YAP proposal here.

Photo credits: Lillian Beauttah

 

 

 

 

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YPARD: The secret to my youthful spirit

At the occasion of YPARD 10 years, Alessandra Giuliani one of the YPARD Co-founders, current Advisory Group Member and restless supporting member reflects on the growth of the network as well as on how YPARD inspired and influenced her continuing support to the youth throughout her career.. Only one month to go and YPARD officially turns ten after the official launch... Continue reading
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Webinar Alert! Is a picture worth a thousand words?

"What's easier than uploading a picture online", you say? And indeed, we *all* think we rock at it...but let's be honest: we don't...Do you have an eye for quality pictures? Do you know how to resize them without distorting them? Do you know that there are a number of rules and rights around pictures that you should not deny...  Join the... Continue reading
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Calling for interns in “Web4Knowledge”

The Young Professionals for Agricultural Development’s network (YPARD) is looking for three – 3 - interns – an English speaker, a Francophone and a Spanish speaker - to join the YPARD’s Global Communications team and expand its information services and communications.  WANTED! Do you have a background in agricultural related fields, natural resource management, ICT4D or similar fields?Are you passionate about and... Continue reading
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YPARD member or having a midlife crisis?

Marlene Heeb is YPARD’s focal point at SDC - Swiss Agency for Development and Cooperation: a key support of YPARD from its beginnings. At the occasion of YPARD’s 10 year anniversary, Marlene reflects on YPARD’s vision and what it means for SDC to “invest in the youth” for agricultural development. Who is the youth? When I joined the SDC Global Program Food... Continue reading
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7 Things You Need to Know When Delivering a Social Media Training

Social media is no longer a new tool for everyone to get connected across the globe. As of 2015, there are over 2.206 billion users, which is 30% of the world’s population. It has become clear that social media really is the future of global marketing. For nonprofits, social media can be an effective tool to tell stories of what the... Continue reading
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Opportunity: 5 YPARD members to attend GFAR’s social media training for GCARD3!

Long gone are the days where social media was considered merely as "just fun for the kids". Social media is now an essential part of communications. It is now central to expand outreach and stimulate dialogues and collective actions among professionals in agricultural development. Still, the diversity of tools and the intrinsic of how to use them effectively are overwhelming. Sharpen... Continue reading
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Social Media from Ypard to AgTraIn: Communicating for agricultural development

Photo Credit: Sanjeeb Bhattarai On September 15th, AgTraIn Doctoral candidates attended a Social Media Lecture by Marina Cherbonnier from Ypard in the Humboldt University of Berlin. The lecture was part of the course “Applied research communication and disseminating for agricultural development” organized by the University of Copenhagen, with the collaboration of the other five AgTraIn Universities: Wageningen University; Montpellier Supagro; University... Continue reading
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Become a CAP Pro - online e-learning course on CAP reform now for free

Groupe de Bruges has been engaged in involving the general public in the debate about more sustainable European agriculture, food and corresponding policies in the past years. Last November the Groupe de Bruges launched a unique e-learning platform, www.caneucapit.eu, which has been built on the objective to increase and disseminate the knowledge and discussion of the reformed CAP not only for... Continue reading
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Welcoming YPARD Web4Knowledge intern: Elcah Barasa

YPARD is delighted to welcome Elcah Barasa on board, as remote Web4Knowledge intern. Elcah Barasa is a young woman from Kenya. She is currently pursuing a bachelor’s degree in International Relations and Diplomacy at the Technical University of Kenya and a Diploma in French at Alliance Francaise in Nairobi. Elcah has great interests in ICT for Development issues, rural development and... Continue reading
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Endless Innovation in Zimbabwe’s Development Landscape

Social and networking events bring to the forefront important personal and professional relationships which are useful to organizations. While some won’t get you anywhere, others could become the source of endless innovation and development. Through those connections that do flourish, young people can be catalysts to solve big issues in their countries.  With this in mind, two events held in Harare,... Continue reading
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Are you a social media lover? Join YPARD SMT!

Communications - social media particularly – are crucial towards building a sustainable future. If you doubt it, try us and join the YPARD Social media Team! What is the YPARD Social Media Team (SMT)? YPARD SMT is an online group of more than 200 people: individuals or representatives of their organizations. The purpose of the group is to use social media... Continue reading
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Tired of forgetting your password? Use Social Media Login on YPARD.net!

Belonging to a community is great; we all love social movements, especially online networks and connecting with peers all around the world! The pain is – yes, there is one - to remember all your passwords! There are two possible scenarios: You are still to join YPARD as a new user? Then, register by using the social media icon, on the top... Continue reading
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Helping Farmers Build Healthier Soils with Shamba Shape Up and CIAT

The International Center for Tropical Agriculture (CIAT) and Shamba Shape Up have teamed up to host a 1 hour Twitter Q&A to discuss about the problems facing farmers with SOIL.  The Twitter Chat on “Helping Farmers Build Healthier Soils," which will be held on Monday 13th April 8am EST / 2pm GMT / 4pm EAT will be particularly relevant in the lead up to the... Continue reading
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#ICT4AG Handprint Challenge

Participate, Learn and Continuate Date: 5-7 November 2014 Time: 8 am to 5 pm Venue: Institute of Agriculture and Animal Science, Paklihawa Campus, Nepal Information and Communications Technologies (ICTs) have become a crucial need at the present time in each and every sector including agriculture where its usefulness is immense. ICT can empower learners, promote change and foster the development of... Continue reading
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Youth in Agriculture & Rural Development in Egypt - YPARD Perspective

On October the 7th 2014, YPARD Egypt in collaboration with the Foundation of Sinai Youth for Development and Human Rights organized a workshop at the headquarters of the Foundation in Al-Arish city, North Sinai, Egypt. The meeting had the participation of a total of 26 young people (14 women and 12 men) from North and South Sinai provinces. The attendees consisted... Continue reading
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Web 2.0 and Social media for Development

“Web 2.0” - you have probably heard it and wondered what it really means. Is it a buzz word? Or could it be something important for your work? Web 2.0 refers to free or low-cost interactive web-based services that help people share information online more easily than with earlier tools. Besides, it emphasizes the possibility for many people who are not... Continue reading
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